What does index mean in advertising




















In this example, the Male index is , so the amount over the index is reflected in blue. Likewise, the empty space to the left of the vertical dashed line reflects the amount under the the average index. In this example, the Female index is only 20, well below the index.

Our demographic data provided is measured by Quantcast through direct site measurement. Learn more about Quantcast here. Contact Info. Time and time again, we must ask ourselves if there is a better way to be looking at something.

Are we analyzing the most meaningful metrics? In this case, there may be something better…. Think of these as analogous to what we just described above, except that their atoms are the pages consumed by the target audience. Why does that matter? Why might this be a better metric in this instance?

But, what if we could learn that my page was viewed 20 times during that same period, and only five of those page views were seen by the target audience. Why should you care? So now you ask… that all sounds like it makes sense, but can you prove it? With Ad Metrix, we can learn just how many ads were actually seen by the target audience and tie that back to both the visitor comps and page comps. They say that the proof is in the pudding.

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