These include: Presentation — The design of any ecommerce website is its lifeblood. It not only has to be easy to read and use, but it also needs to stand out. Service that excels — Many of the best online retailers use promotions and customer service together.
By intertwining them, it binds customers to the brand and creates long lasting brand loyalty. Loyalty schemes — The clearest way to build brand loyalty.
Reward customers who return again and again. Loyalty schemes are showcased across almost any ecommerce-based business. Alternative marketplaces — Whether this is via eBay , Facebook marketplace, Amazon , Bol or elsewhere, the biggest brands tend to offer other ways to buy their products. Live chat — An easy way for customers with queries to get in touch. Automation — The entire process can be done without conversation with another person. Just a few clicks and purchases are made.
What are fashion shoppers looking for? Personalization: online shoppers Online shoppers tend to regard personalised offers highly. Customized results: great filtering systems Finally, fashion shoppers also tend to demand to quickly find the product they want. Return to top of page or Supercharge your Data Feed with our ebook Best practices for apparel sellers Social media presence Getting the right social media presence is vital. Website appearance Website appearance is one of the most important things for any online business.
Some of the most important areas to focus on for a successful ecommerce website are: A simple easy to navigate homepage A sleek design with products and the brand as the main focus no flashing lights or distractions Clear and concise information on the main areas of business delivery process, types of produce etc Clear color scheme — should relate to the brand The website should be efficient and fast — it can look amazing but if it takes an age to load on certain platforms customers will give up and take their money elsewhere.
Best ways to communicate with customers Ecommerce businesses have a few options available when it comes to communication with their customers. These include: Live Chat — A fast and simple way to talk to customers via the website. Good for solving simple issues fast during working hours. Email — Best for updating customers about orders and keeping them up to date with the latest promotion and fashion. Queries can also be answered but slower than Live Chat.
Phone — Good for solving issues fast and more personal than Live Chat. Social Media — By becoming a part of buyers daily social life and gaining their trust you may win a relationship in the long run.
This is fast and personal way of communicating with customers and resolving any issues. Thanks to familiarity built with social media presence you can announce promotions as well as new releases.
The most effective ways to boost sales Of all the ways of increasing online sales in the fashion sector one of the most effective would be to be targeting existing loyal customers.
The best channels to sell fashion to currently utilise if you are in the fashion and apparel industry are: Google shopping — Google is usually the primary place people search and therefore a great choice.
Check out how to improve customer conversion with Google Shopping. Amazon Marketplace — A popular choice with a wide range of high-quality products. One of the first places many people will look.
Amazon also suggests products based on past purchases and viewed products. Here are some pros and cons of selling on Amazon. Browsing is also about research, and entertainment.
In the last six months of alone its active users grew by percent. The obsession with looking at products, even if no purchase is intended, is especially prevalent among millennials, the generation that grew up in the age of the internet. A report by the Urban Land Institute, a nonprofit focused on responsible land use, concluded that 45 percent of millennials called Generation Y in the report spend more than an hour each day looking at retail sites.
YouTube haul videos, which feature mostly teen girls posting their scores from shopping trips, have become so popular that the bigger names, such as Bethany Mota , are now bona-fide social media stars. Studies of how the internet plays into compulsive buying are in their early stages, but the evidence so far suggests there may be a link. Evidence on whether compulsive shopping overall is increasing remains sparse.
A study paywall , which compared its own estimates of compulsive shopping rates in the US with those found in previous research, did suggest the number was on the rise. In the three sample groups it looked at, the study identified compulsive buying rates of Earlier research estimated rates between 2 percent and 8 percent. One of the few relevant longitudinal studies PDF on compulsive shopping, published in , looked at the way East Germans integrated into Western society after the fall of the Berlin Wall.
When she describes the reasons for people constantly browsing as entertainment, she makes it sound like an existential crisis. A lot of people conflate the search for self with the search for stuff. There has been a backlash against what some perceive as mindless overconsumption. The internet is also full of articles such as this one by parents trying to raise kids with non-materialistic values, as well as blogs by recovering shopaholics. A Nielsen survey found that 66 percent of shoppers worldwide say they are willing to pay extra for products or services from companies with social or environmental impact commitments.
The last time that happened was in , he said, but when the Great Recession hit, people started to care more about their pocketbooks than the environment.
While even the biggest fast fashion brands are moving the needle towards sustainability, shifting customer opinions have yet to pressure them to completely change their ways, said Kate Nightingale, founder of the fashion consulting firm Style Psychology.
We are almost conditioned by the fashion industry to keep buying and buying new things every season. However, the Swedish retailer still struggles with excess inventory — the retailer was accused of burning tons of unsold clothes in — and the environmental impacts of its production process.
Zara has pledged to make all their fabrics sustainable by If you're still making garments per a minute and tearing the earth apart to make your millions of garments a day, no one cares about your "sustainable" fabric. Also ? Weak sauce. As green buzzwords and sustainability pledges grow more common, consumers and critics need more convincing — especially from fast fashion brands, whose business model centers on speedy production.
The pace at which these companies are improving is not enough to alter the DNA of the fast fashion economy, said Nightingale, the fashion consultant. The fashion industry is changing. But is it changing fast enough? The McKinsey report on the state of fashion predicts that revenue growth will slow and that sustainability will continue to be a hot topic. They just need to be given a good enough reason to participate.
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